My Naija News - IC Publications launches New African Woman magazine

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IC Publications launches New African Woman magazine

Friday, 05 June 2009

Following research on what African women really want to see on newstands worldwide, , IC Publications, the pan-African publishers, found that despite the abundance of women’s magazines , this market remains largely void of publications that seriously tackle, encompass and address the real and broader issues pertaining to Black women.

Today, therefore, IC Publications is pleased to announce the launch of the New African Woman magazine, which fills this glaring gap with admirable passion, substance, wisdom, fun and inspirational vigour. The magazine transcends all fields, with compelling coverage on wide-ranging issues – fashion, beauty, politics, business, music, real life stories, history, sports and much more.

“Our research has revealed that despite the plethora of women’s publications, the majority, if not all of them, give very little or no coverage at all to issues affecting continental African women or those living outside Africa. Our new magazine is therefore casting its net as far and as wide as possible to meet every Black woman’s need – contemporary and traditional,” says Afif Ben Yedder, publisher of the IC Publications Group.

The New African Woman editor Regina Jere-Malanda is also passionate about the magazine’s editorial concept: “Our aim is to embrace everyone and every topic that pertains to Black women’s lives: for example, beauty, fashion, politics, economic empowerment, women’s rights, health and everyday lifestyles; but unlike what we see in the market today, we will give tasteful and meaningful coverage that inspires rather than imposes; expertly advise rather than dictate; and portray the abundant and diverse beauty of the African woman with the respect it deserves, rather than cheapen it.”

She adds: “This magazine will prove that the African woman’s story is not just about exotic beauty, backbreaking housewifery, and suffering and despair, but is a story of inspirational hope and courage, success and motivation, resilience and zeal.”

True to her word, the first 100-page issue is a real treat and reaches out to everyone. It tackles a range of topics which many women (and some men) will identify with, including:

    * parenting; money matters and insight into the global economic recession, and how to deal with its ensuing credit crunch;
    * embracing Black beauty and what that entails; the politics that come with Black women’s ever-changing hairstyles and why they do so;
    * beauty and fashion which highlights Africa’s design talent and how African fashion is taking the Western fashion world by storm;
    * and it calls for respect and dignity for young women in this hip-hop music culture.

To top it all, the magazine dedicates a special focus, profiling some of Africa’s most influential women, who stand as beacons of hope and encouragement for future generations. It is a truly inspirational read.

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