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Why we sponsor Y’ello Fan Zone - MTN

Wednesday, 12 November 2008

Telecom giants, MTN Nigeria has stated reason for its sponsorship of Y’ello Fan Zones across the country which was kick started last weekend with the English Premiership match between Arsenal and Manchester United.

Faze at the FanZone

Speaking at the Oldskool, Festac venue in Lagos at the weekend, general manager, Consumer Marketing, Mr. Kolawole Oyeyemi stated that MTN as one of the biggest supporters of football in Africa is usually motivated by the people’s passion and connects with such passion to make the experience better for its customers.

“What we are doing here (Fan Zone) is to create a forum whereby we can interact one on one with our customers so as to engage them and get feedback on our services from them, and most importantly, connect them with their passion, which is watching international soccer.

“We all know the followership of the Premiership in Nigeria, which is huge, and the bulk of our customers are people who love international football. We look at this as an opportunity to give them one of the best times of their lives in an atmosphere that speaks volumes about conviviality and friendship.

Said he: “We are the first company to bring the FIFA World Cup (South Africa 2010) to Africa. We are the first company to look at street soccer and decide to harmonise it to make it something everyone could be proud of, as we are currently doing with the Lagos State Street Soccer Championships. We are the first company to take up the mantle of sponsorship of the African Cup of Nations. We are also sponsoring the ongoing CAF Champions League.”

According to him, plans are already at advanced stage to open more Fan Zones across the country. While Lagos has seven zones located at Goddey cinema Ajegunle, Teslim Balogun Stadium, Surulere, WDC (Women Development Center) Pen cinema Agege, University of Lagos, Akoka, Yaba, Oldskool, (Festac), The Place, (GRA Ikeja), and Thistle Bar, (Victoria Island), other centres would be opened in Abuja, Port Harcourt, Ibadan, Enugu and Onitsha.

“MTN Fan Zone is much more than a viewing centre where you watch your favourite football matches. At MTN Fan Zone, you pass contacts with your friends and your business associates; networking your way to your gooooals! MTN Fan Zone is a perfect match for your passion and aspiration. Discover the MTN Fan Zone in your hood,” Oyeyemi added.

The MTN Y’ello Zone is an experiential centre designed to facilitate the viewers’ aspirations to realise their passion for progress and enhance their enjoyment of Football. In addition to winning prizes at the Fan Zone, customers were offered free drinks and chops during “MTN Happy Hours” plus goodie bags.

Apart from soccer, fans are also entertained with good music. At the Oldskool in Festac, hip hop musician, Faze was on hand to entertain the teeming crowd. He sang some of his popular numbers including Originality, Know it etc, with which the audience identified and actively participated.

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Comments (1)

	1. Written by This e-mail address is being protected from spam bots, you need JavaScript enabled to view it on 03-12-2008 05:40 - Guest
	NEED PARTNERSHIP. I will like to partner with MTN for viewing centre in my state if they are willing. I know in Nigeria everything iis '' who know man''. Lets try this.

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