My Naija News - Highlights from the SA Fashion Week Spring/Summer 2008

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Highlights from the SA Fashion Week Spring/Summer 2008

Written by femi Olubosi

Tuesday, 02 September 2008

House of Jola Models - Pictures Sunday Times, South Africa.

It was fashion fantasy, at its best as Joburg’s fashion crowd, gathered at the Sandton Convention Centre for the SA Sanlam Fashion week Spring Summer Collection 2008. The show which began on the 27th -30th August, had a blend of South Africa's finest designer talents showcased their collections.

They were all there, skinny black and white models showing lots of skin, fashionnistas dressed to kill, girls in bling accessories everywhere, the nice, the funky, the hip and the just plain strange. The street outside the Convention Centre filled on a Spring night with the champagne drinking fashion set, gave the feel of a real city.

About 42 designers participated at this year's show, with about five to seven shows a day, each holding at the North wing and centre stage of the Convention centre at different times. High profile designers at the show included Abigail Betz, Black Coffe, Story, Mantsho, Stoned Cherie House of Ole and Clive Rundle, with exciting new names like NNvintage, Patra Ruga and Diamond Face Couture.

House of Jola Models - Pictures Sunday Times, South Africa.

House of Jola, leading the pack of Nigerian designers Frank Osodi, Soul and Thread, made their debute on the runway on the third day of the show. Working with a lot of animal skin, ostrich leather and jeans with a fusion of ankara and other African fabric, House of Jola creations, Nigeria's own Joan Okorodudu produced yet another collection that redefined African fashion at the show. A collection which was higly appreciated and adjuged the best by the fashion adience. For Frank Osodi, of House Of Bunor, its summer, a time to express one's self. This he did with a collection which featured brightly coloured, body concious corsets and dresses that flirted down the runway. In all, the collections were comfortable, with an air of freedom and vibrancy.

Models for the show, with about 80% of them from the house of jola, now Isis Model South Africa, had their hair and make-up done by Redken and MAC, making sure that this season's collection was properly complimented by beautiful eyes, lips and hair.

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