My Naija News - 'Catwalk to Stop the Spread' set to Launch

You are here: Home

Style

'Catwalk to Stop the Spread' set to Launch

Wednesday, 23 April 2008

POSITIVE RUNAWAY - Catwalk to Stop the Spread, has been initiated as a breaking point towards educating and informing the public of ways and means to prevent and stop the spread of HIV/AIDS. This ground breaking phenomenal campaign is set to be launched in the UK during the Channel ”O” Stop the Spread UK Road Show on the 17 of May 2008 at the TROXY, 490 Commercial Road, London E1 0HX.

Despite the success that has been reported in certain quarters across the world, there remains a real danger that can only be tackled through positive messages and an intensified fight from all corners. POSITIVE RUNWAY – Catwalk to Stop the Spread, is a global HIV/AIDS response campaign aimed at sensitising and educating the public by raising awareness to various issues affecting the young generation such as sexual responsibility and the spread of HIV/AIDS.

The campaign will work with beauty queens, models, fashion designers and music artists in collaboration with celebrities from fashion, film, music, television, sport and other arts, as effective advocates in the fight against HIV/AIDS.

“In the 21st century, the young generation is obsessed with celebrity worship and most young people are easily influenced by people in the social limelight such as movies stars, music artistes, models and beauty queens. POSITIVE RUNWAY will use the allure of models, fashion designers, music artists and other celebrities to shout out the message to ‘STOP THE SPREAD’!, says Justina Mutale, Founder of POSITIVE RUNWAY.

Channel ‘O’ is the African equivalent of MTV and is the most celebrated music television channel in Africa with a dedicated following in over 36 countries reaching approximately 20 million viewers across the continent. The Channel ‘O’ Stop the Spread Roadshow has been running for over five years and has previously been conducted in African countries such as Zimbabwe and South Africa. This is the first time that the Channel ‘O’ Stop the Spread Roadshow will be held in the UK to make its global transition.

Top African models and beauty queens will put up a spectacular fashion show which will showcase the latest designs by African designers based in the UK including Yemi Osunkoya (Nigeria) of the renowned Kosibah Creations launching his Yemi ‘O’ collection; Mwangala Phiri (Zambia) showcasing her Tribal Glamour collection; Osbin (Ghana) showcasing his men’s collection; Skye Chirape (Zimbabwe), showcasing Skyeshootki designs; and Samantha Cole showcasing her high-end label which sells in London’s prestigious stores Harrods, Selfridges and Harvey Nichols.

While favourite artists from various African countries and the UK will perform live at the event which will be like LiveAID!. Performing artists include Sway (Ghana); Bashy (UK); CRI$I$ (Zambia); ZOMBE a.k.a. The Chief (Zambia) Audius (Zimbabwe); Komo Blastic (Nigeria); De Wave (Nigeria); Zita K (Cameroon); Da Twinz (Uganda); DJ SBU (South Africa); and NHLANHLA N (South Africa). Nhlanhla N is the lead singer of MAFIKIZOLO and will be performing material from her new solo album.

The event will be hosted by presenters from the South African based MNET Channel 'O' television station with their top DJs NONHLE THEMA, CHUMA and KABELO NGAKANE (KB).

Quote this article on your site | Views: 831 | Print | E-mail

Be first to comment this article

Write Comment

Please keep the topic of messages relevant to the subject of the article. Personal verbal attacks will be deleted. Please don't use comments to plug your web site. Such material will be removed. Just ensure to Refresh your browser for a new security code to be displayed prior to clicking on the 'Send' button. Keep in mind that the above process only applies if you simply entered the wrong security code.
Name:
E-mail
Title:
Comment:
Code:*
	I wish to be contacted by email regarding additional comments